Driving the Rapid Adoption of CO2 Reduction Innovations: Lessons from Tech Company Business Models
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Rob Niven, CEO of Canadian company "CarbonCure" joins Ian Riley in this podcast to discuss what start-ups in the cement and concrete industries can learn from technology company business models to drive the rapid uptake and scale-up of CO2 reduction innovations. They also discuss the possibility of carbon removal through concrete, as well as the policy and regulation needed to support the adoption of new technologies in this sector.
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