How to be found online when no one knows who you are – Part 2

The CMA Podcast Show with Chris Marr

On the previous episode I discussed the 'Zero Moment of Truth' and the importance of understanding the general principle that your prospects are going to make the majority of their decision making online before they contact you for the first time. If you haven’t listened to the previous episode yet, head back and do that now, this episode follows on directly from this. Link: https://www.thecontentmarketingacademy.co.uk/podcastep/found-online-p1/ The next natural question that follows on from this is “OK Chris, I understand the Zero Moment of Truth, but where should we start with creating this content? What are the most popular questions? What kind of topics are going to drive traffic, leads, sales and ultimately profits?” In other words, how do we get some structure around this? Where do we start with our strategy? By the end of this episode you will have the methodology and you’ll be on your way to creating the content that will get you new customers and grow your business. Ready? Let’s do it. Resources: - They Ask You Answer by Marcus Sheridan (Amazon UK): https://amzn.to/2MhxWcv - How does content marketing lead to sales: https://www.thecontentmarketingacademy.co.uk/content-marketing-sales/ - Content marketing ROI: https://www.thecontentmarketingacademy.co.uk/content-marketing-roi/ - How to do keyword research without using expensive keyword research tools: https://www.thecontentmarketingacademy.co.uk/podcastep/keyword-research-without-tools/ - Content marketing vs SEO: What’s the difference?: https://www.thecontentmarketingacademy.co.uk/podcastep/content-marketing-vs-search-engine-optimisation-seo-whats-difference/