When is the best time to hire an In-House Marketer?

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As a business owner you are doing a lot of the work associated with marketing yourself. Or perhaps you are outsourcing some marketing, but you are managing the marketing campaigns and projects and the people yourself. As a result you're not getting the important work done, because you are doing work that you shouldn't be doing.

As a business owner and leader you want to spend your time on other things. Perhaps leadership, team development, recruitment, profitability, etc. But the good thing is, you know how important marketing is for the growth of your business.
Or perhaps you can't seem to get any marketing done and you feel stuck? Either way, something has to change. A decision will have to be made to hire an In-House Marketer.
In this episode I cover

When is it the right time to hire an In-House Marketer?
What should we be considering as part of the decision making?
What kind of skills should I be looking for for an In-House Marketer?
What is the role of an In-House Marketer?
What kind of leadership does an In-House Marketer need?
Where does an In-House Marketer fit into the organisation?

DFTBA!
Chris.
Additional Resources:

Join CMA: https://www.thecontentmarketingacademy.co.uk/members/join
Zero Moment of Truth (Podcast): https://www.thecontentmarketingacademy.co.uk/podcastep/found-online-p1/
They Ask You Answer & The Big 5 (Podcast): https://www.thecontentmarketingacademy.co.uk/podcastep/found-online-part-2/
Content marketing is a sales conversation (Podcast): https://www.thecontentmarketingacademy.co.uk/podcastep/content-marketing-sales-conversation/

185 episodes

#Business #Chris Marr - Founder at CMA #Content Marketing #Entrepreneur