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Jason Rose | CMO at SAP Customer Experience
Manage episode 311981594 series 3209129
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About Jason (reference source: LinkedIn) - he is a results-driven, technology marketing executive with a passion for connecting audiences and brands, to create long term value for customers and the companies he serves. Throughout his career, he has accomplished this by fostering a marketing culture focused on customer success, sales alignment, and ensuring strong product-to-market fit, to consistently exceed customer expectations – from first engagement, to “go-live”, to renewal. In November 2017, he rejoined SAP, the world’s business software market leader and 17th largest brand on Earth, as part of SAP’s acquisition of Gigya: the #1 provider of customer identity and access management (CIAM) solutions. In his current role as CMO of SAP Customer Experience, he is responsible for all aspects of marketing strategy and execution, helping SAP connect with new audiences, drive success for best-run businesses, and lead in the competitive customer experience category. Prior to joining SAP, he served as SVP of Marketing at Gigya. There, he led the company’s efforts to not only create the CIAM category, but place Gigya in the top position as the market leader, receiving #1 leadership rankings from top analyst firms including Gartner, Forrester, and KuppingerCole. Through these efforts, they are able to align Gigya’s strategy with emerging privacy regulations such as GDPR, carving out a differentiated market position and allowing the business to rapidly accelerate growth and achieve more than a 90% customer retention rate. Ultimately, this led to Gigya’s acquisition by SAP in November, 2017. Before his time at Gigya, he was responsible for developing a world-class marketing team at Datasift, focused on connecting our Human Data Intelligence platform with developers to infuse data from Twitter, Facebook, and other social platforms into their applications. He holds a bachelor's degree in Business Administration from Wilfrid Laurier University and is a Certified Professional Accountant.
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