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Customer Experience in Financial Services
Manage episode 425824741 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and Managing Director, Digital Sales and Performance Marketing at Standard Chartered.
In this climate, how are banks reimagining the experience they offer customers when it comes to convenience, transparency, and protection? And as trust becomes ever more central to consumer engagement, what role do marketers play in the how those principles are carried and expressed?
Tune in today.
You might also like:
The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
204 episodes
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Manage episode 425824741 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and Managing Director, Digital Sales and Performance Marketing at Standard Chartered.
In this climate, how are banks reimagining the experience they offer customers when it comes to convenience, transparency, and protection? And as trust becomes ever more central to consumer engagement, what role do marketers play in the how those principles are carried and expressed?
Tune in today.
You might also like:
The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
204 episodes
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Similar to The CMO Show
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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…
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