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Meet the ride hailing company crossing cultures to lead a truly global brand
Manage episode 418527549 series 2390253
In this episode of The CMO Show, we meet Tim Farmer, Head of Brand Marketing at DiDi, an app-based transportation service.
Tim’s no stranger to crafting a brand that transcends linguistic and cultural boundaries to build stronger and authentic customer connections. He joined Mark to offer his tips on how APAC marketers can sharpen their cultural radar, reach new markets, and lead truly global brands.
You might also like:
The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
204 episodes
Manage episode 418527549 series 2390253
In this episode of The CMO Show, we meet Tim Farmer, Head of Brand Marketing at DiDi, an app-based transportation service.
Tim’s no stranger to crafting a brand that transcends linguistic and cultural boundaries to build stronger and authentic customer connections. He joined Mark to offer his tips on how APAC marketers can sharpen their cultural radar, reach new markets, and lead truly global brands.
You might also like:
The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
204 episodes
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