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Professor John Roberts on Better Marketing for a Better World (BMBW)
MP3•Episode home
Manage episode 295732162 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John Roberts, Scientia Professor at University of New South Wales Business School, sits down with Mark Jones to discuss quantifying the impact of marketing and the role marketers play in corporate social responsibility.
Resources
- Better Marketing for a Better World
- Chandy, Rajesh K., Gita Venkataramani Johar, Christine Moorman, and John H. Roberts. “Better Marketing for a Better World.” Journal of Marketing 85, no. 3 (May 2021)
You might also like…
207 episodes
MP3•Episode home
Manage episode 295732162 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John Roberts, Scientia Professor at University of New South Wales Business School, sits down with Mark Jones to discuss quantifying the impact of marketing and the role marketers play in corporate social responsibility.
Resources
- Better Marketing for a Better World
- Chandy, Rajesh K., Gita Venkataramani Johar, Christine Moorman, and John H. Roberts. “Better Marketing for a Better World.” Journal of Marketing 85, no. 3 (May 2021)
You might also like…
207 episodes
All episodes
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