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How To Rebrand An Iconic 120-Year-Old Brand

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Manage episode 421291356 series 3508381
Content provided by Steve Olenski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Olenski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

My guest this week is Shani Seidman, the CMO of Kayco Kosher Foods, the parent company of Manischewitz the 120 year old brand that she was just entrusted with the rebranding of. It was an incredible challenge that she met head on. She shares insights and tips for other CMOs going through rebrands.

  continue reading

43 episodes

Artwork
iconShare
 
Manage episode 421291356 series 3508381
Content provided by Steve Olenski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Olenski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

My guest this week is Shani Seidman, the CMO of Kayco Kosher Foods, the parent company of Manischewitz the 120 year old brand that she was just entrusted with the rebranding of. It was an incredible challenge that she met head on. She shares insights and tips for other CMOs going through rebrands.

  continue reading

43 episodes

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