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How To Rebrand An Iconic 120-Year-Old Brand
Manage episode 421291356 series 3508381
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My guest this week is Shani Seidman, the CMO of Kayco Kosher Foods, the parent company of Manischewitz the 120 year old brand that she was just entrusted with the rebranding of. It was an incredible challenge that she met head on. She shares insights and tips for other CMOs going through rebrands.
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