12. How to target your ideal customer with Tracey, founder of Children of the deep

The Commerce Club Podcast

All the best businesses are formed from a problem or a personal frustration & in this episode I am talking to Tracey, the founder of Children of the deep - a swimwear brand targeting young and free spirited girls.

She launched her business out of a frustration for not being able to find quality, practical, trendy and sustainable swimwear for her teenage daughter when they were going on holiday.

Tracey went in to her business with the impression starting a product business was going to be really easy, but in this episode we talk about how she soon realized actually that was not the case and ended up having to sample 6 times to get her product right!

One problem Tracey has been struggling with is how to target her ideal customer when she as a founder does not feel like her customer resonates with her as the face of the brand.

We discuss options for what she can do to get her marketing material resonating more with her teen audience & how she can manage the overwhelm as a one man band founder.

You can check Children of the deep out here:

https://www.childrenofthedeep.com/

https://www.instagram.com/childrenofthedeep/

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www.byrcollective.com

www.thecommerceclub.co