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14. Finding success with pop up shops & how to convert more customers online with Kat, founder of Vandal Kids
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This week on The Commerce Club podcast I am talking to Kat who is the founder of Vandal Kids. Kat and I were first introduced when she attended the lets get down to business event @clare_alex_consults and I hosted back in September 2021.
Kat came to me looking for advice on how to get her childrenswear brand stocked in retailers, however we soon realised there was so much more opportunity for her brand through pop up shops and events.
Kats product is very interactive, is has been designed for children to play mess free, so it lends itself nicely to pop up events where both parents and children can interact with the product and see how it works first hand.
In this episode Kat and I discuss some of the reasons why her pop up events have been so successful and why she is focusing on a local sale strategy before she goes down the route of approaching national retailers.
You can check out Vandal kids here: https://www.vandalkidswear.com/ @vandalkids_london on instagram!
If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂
If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com
You can follow me & DM me on instagram @byrcollective
If like Kat you are wanting to build a wholesale strategy for your business and need a bit of help, you can enquire to work with me 1-1 at www.byrcollective.com OR enroll in my self-led course "How to get your product stocked in retailers" via my online course platform www.thecommerceclub.co
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