21. Going viral and how to have a successful launch with Laura founder of The Shortlist

The Commerce Club Podcast

Laura first came on to my radar when she was initially in the early stages of setting up her brand the shortlist, we were connected on LinkedIn and she posted an update about her career change that went viral. This was the beginning of some amazing success with social media for the shortlist & proof LinkedIn is not just a proffessional networking platform for corporates.
The shortlist is a limited edition petite fashion brand, helping sub 5’3 girls break up with their tailotrs. The best businesses are often born out of personal challenges and Laura had always struggled to find clothes to fit her other than the trend led petite sections at miss selfridge and topshop.
She took matters in to her own hands and pivoted her career from recruiter to fashion designer and documented her entire business set up journey along the way.
In this weeks episode of the commerce club podcast I chat to Laura about why she thinks her launches have been so successful & some challenges she has had to battle through.
If you want to find out more about Laura and her brand The Shortlist you can check her out on instagram hereand her website here!
& if like Laura you want to turn a problem you have in to a business, I might have a few solutions to help you…
Clare Alexander and I are hosting a 6 months group coaching programme “6 months to start” the product business launch pad. Throughout our time working together we will be supporting you from taking your idea and turning it in to reality to launch a fully fledged product business by the peak trading season in 2023.
Every month we will be focusing on a different topic to get your business ready for launch including working on your founders mindset, doing your competitive research to figure out where your brands fits in the market and what your USP is, how to source and buy your product, how to market your brand and build an audience to sell to & how to launch your brand to make sales from day one. If you want to feel f you want to feel...
> Confident in building and running a product based business.
> Armed and ready to take action with a strategic plan.
> Confident in speaking with and negotiating with suppliers we have helped you find.
> Supported throughout your business set up journey.
Then you will want to join us for the exclusive programme starting in February 2023!
There’s only 10 spots available sof iyou want one get in there quick. All the details you need to know are here. We can’t wait to support you in starting your product business!
You can find out more about me over at www.byrcollective.com :)