The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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EP96: Automated Community Management w/ Maddie Bertschmann
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Manage episode 324977508 series 2524108
Content provided by Beth McIntyre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Beth McIntyre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we’re joined by Maddie Bertschmann, Senior Customer Marketing Manager, Global SMB at Braze, a fast-growing B2B SaaS platform delivering powerful, relevant, and personalized customer experiences in real-time. She describes how soft launches and internal enablement in the pre-launch phase helped their Slack-based customer community channel, Bonfire, grow to 500 members on its launch day. Maddie describes the tools they use at Braze to drive automated registration and reengagement inside and outside of the Slack channel. She also shares how different types of events helped foster community engagement when people were overloaded with virtual meetings during the pandemic.
…
continue reading
202 episodes
MP3•Episode home
Manage episode 324977508 series 2524108
Content provided by Beth McIntyre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Beth McIntyre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we’re joined by Maddie Bertschmann, Senior Customer Marketing Manager, Global SMB at Braze, a fast-growing B2B SaaS platform delivering powerful, relevant, and personalized customer experiences in real-time. She describes how soft launches and internal enablement in the pre-launch phase helped their Slack-based customer community channel, Bonfire, grow to 500 members on its launch day. Maddie describes the tools they use at Braze to drive automated registration and reengagement inside and outside of the Slack channel. She also shares how different types of events helped foster community engagement when people were overloaded with virtual meetings during the pandemic.
…
continue reading
202 episodes
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