))
Chili Piper’s Arthur Castillo on Effectively Partnering with Communities as Your Community Strategy | S:2 Ep:11
Manage episode 378034988 series 3290241
Content provided by Joel Primack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joel Primack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper
In this episode, Arthur divulges:
- How Chili Piper company decided to approach a community strategy by sponsoring ones
- Embracing a “Seek to understand before being understood” philosophy
- Creating integrated marketing campaigns within sponsored communities
- Listening on third-party platforms as a retention strategy
- How measuring ROI matured from hypotheses to solid metrics
- The future of community consolidation and acquisition, as well as the rise of customer communities
Additional Links:
- Follow Chili Piper on LinkedIn
51 episodes
Share
