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#The Community-Led Growth Show - Episode 10 w/ Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot
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#The Community-Led Growth Show - Episode 10 w/ Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.
Christina Garnett shares her non-traditional background, leading her to community marketing. She shares why she wanted to be a community builder at a company she loves, HubSpot. HubFans, their newly launched community and advocacy program, was built by Christina to allow people to "choose their own adventure" with regards to how they interact with HubSpot. They have a tiered member structure, providing unique opportunities to each group.
HubSpot has people who already talk about them regularly, so a core tenant of the HubFans program is to make everyone feel special. She breaks down their challenges gamified experience within the HubFans program, allowing members to earn points for completing specific activities.
Christina discusses how she measures the success of HubFans, as well as touching on some of the challenges of measuring the full impact of community on a business. Advocacy creates a feedback loop, especially when those people feel a strong sense of ownership and connection to the platform.
Lastly, Christina shares 3 pieces of advice for a SaaS company beginning to build their community.
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