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Season 3: Episode 10 - The Impact of Regulation on Marketing and Advertising in Financial Services

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Manage episode 356169224 series 3405500
Content provided by thecompliancefiles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by thecompliancefiles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, host Kathy Jacobs is joined by Aidan Power, Director of Brand and Marketing at KBC Bank in Ireland, to discuss the impact of regulation on marketing and advertising in financial services. As the first point of contact for customers, advertising has become subject to more complex regulation over the years, making compliance a key concern for the industry. Aidan shares his experience navigating these challenges, and how he works to create a differentiated offering and alternative challenger brand in banking. Tune in to learn about the complexity of regulation in marketing, and how it's driving change in the financial services industry.

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 356169224 series 3405500
Content provided by thecompliancefiles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by thecompliancefiles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, host Kathy Jacobs is joined by Aidan Power, Director of Brand and Marketing at KBC Bank in Ireland, to discuss the impact of regulation on marketing and advertising in financial services. As the first point of contact for customers, advertising has become subject to more complex regulation over the years, making compliance a key concern for the industry. Aidan shares his experience navigating these challenges, and how he works to create a differentiated offering and alternative challenger brand in banking. Tune in to learn about the complexity of regulation in marketing, and how it's driving change in the financial services industry.

  continue reading

66 episodes

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