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Season 2 - Episode 10: Marketing & Compliance: Challenges and Key Data Protection Trends for 2022

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Content provided by thecompliancefiles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by thecompliancefiles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing is a key process regulated by data protection and marketers are one of the main users of personal data in any organisation. Direct marketing has been regulated in a number of guises for many years and the law and regulation has been subject to constant development and clarification. There are a range of penalties for non-compliance of marketing data protection breaches, and the potential for brand and reputational damage is significant. Kathy Jacobs, former Compliance Institute President, speaks to Steven Roberts, Head of Marketing in Griffith College, on marketing rules, challenges for marketers in the context of GDPR and regulation, and key data protection developments that compliance professionals/DPOs should look out for in 2022.

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 344229157 series 3405500
Content provided by thecompliancefiles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by thecompliancefiles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing is a key process regulated by data protection and marketers are one of the main users of personal data in any organisation. Direct marketing has been regulated in a number of guises for many years and the law and regulation has been subject to constant development and clarification. There are a range of penalties for non-compliance of marketing data protection breaches, and the potential for brand and reputational damage is significant. Kathy Jacobs, former Compliance Institute President, speaks to Steven Roberts, Head of Marketing in Griffith College, on marketing rules, challenges for marketers in the context of GDPR and regulation, and key data protection developments that compliance professionals/DPOs should look out for in 2022.

  continue reading

66 episodes

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