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27 How Amazon Crushes Its Rivals - and Sellers - Pt 2
Manage episode 366526448 series 1107000
Today we finish up the expose on Amazon's business practices.
When they set their sights on Diapers.com, Amazon decided to sell competing diapers at a huge loss. Of course consumers fell for it in droves, because if you're a parent trying to buy diapers, you'll buy the cheapest ones possible. Inevitably, Diapers.com could not compete, and Amazon convinced them to sell out to them.
They didn't have the time or money to fight back, but luckily others did.
Their "Goodthreads" line of clothing aimed to crush L.L. Bean. Amazon accomplished this not with quality but rather by sneaking Goodthreads results into the mix when customers searched for L.L. Bean products. Imagine Wegmans sneaking their house-brand cookies into your shopping cart when all you wanted was a nice pack of Chips Ahoy!
Finally, we discuss how sellers are defecting and going onto platforms that are actually there to support the sellers. If you were a farmer, would you rather have a farmer's market that continually tries to undercut you, or one that's there to help you thrive?
73 episodes
Manage episode 366526448 series 1107000
Today we finish up the expose on Amazon's business practices.
When they set their sights on Diapers.com, Amazon decided to sell competing diapers at a huge loss. Of course consumers fell for it in droves, because if you're a parent trying to buy diapers, you'll buy the cheapest ones possible. Inevitably, Diapers.com could not compete, and Amazon convinced them to sell out to them.
They didn't have the time or money to fight back, but luckily others did.
Their "Goodthreads" line of clothing aimed to crush L.L. Bean. Amazon accomplished this not with quality but rather by sneaking Goodthreads results into the mix when customers searched for L.L. Bean products. Imagine Wegmans sneaking their house-brand cookies into your shopping cart when all you wanted was a nice pack of Chips Ahoy!
Finally, we discuss how sellers are defecting and going onto platforms that are actually there to support the sellers. If you were a farmer, would you rather have a farmer's market that continually tries to undercut you, or one that's there to help you thrive?
73 episodes
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