Episode 94 - How to build your business with email...the easy way! By Liz Wilcox

The Conference Room with Simon Lader

In this week’s episode, we welcome Liz Wilcox, an Email Marketing Specialist, as she shares her story from starting an RV blog to developing a lucrative profession in email marketing, which made up to 7,000 in a month!

KEY TAKEAWAYS FROM THIS EPISODE:

• Start email marketing even with simple ideas.
• A fresher way to do email marketing that yields better results.
• Show that you are invested in your content and share in a relatable way.
• How to scale email list membership.
• The step-by-step process of the Email Staircase Strategy: Follower, Friend, Customer
• Share your vision in that first email, it builds relationships.
• Add value to your audience but also sell as much as feels comfortable for you.

THIS WEEK'S GUEST

Liz has dedicated her second passion, the nineties pop culture trivia, to being the first to serve online business owners, bloggers, and freelancers. When she found the lucrative magic that is online email marketing. She said, bye bye bye.

That's an NSYNC pump and it's intended to solve her blog in order to teach online entrepreneurs how to see the same. Since then, she's written a success story of her own on a $9 membership that hits over a thousand users in a single year. And in March 2022, she did a launch, which brought in over $48,000 in a single day.

Lipsky is super simple with a progress-over-perfection approach, which allows the clients to write meaningful newsletters in under 20 minutes and still ensure immediate engagement, long-term customer loyalty, and opportunities to monetize. And I'm delighted that Liz has found time and believe me it was a struggle for her to find the time to come in and talk to us here in the conference room.

For more information, or to get in touch with Liz, check out:

LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/

Website: www.lizwilcox.com

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0