How can email marketing benefit my editing business?

The Confident Freelance Editor

039: Featured expert: Yael Keon https://yaelkeon.com/ Have you thought about doing email marketing for your editing business? Perhaps you’ve subscribed to a heap of newsletters and wondered whether starting a newsletter would work for you. How would you start? What tech is involved? What would you say? Maybe you think it’ll be too hard to keep it going. I'm pleased to be speaking with email marketing expert Yael Keon as she explains all the ins and outs of how email marketing can help editors to build an engaged audience. We cover where to start and what platforms you might consider when starting out. We also talk about the ideal frequency for your emails and the kinds of things you might want to write about to engage and nurture your audience. If you’re stuck about whether, or how, to use a ‘lead magnet’ to encourage people to opt-in to your list, we cover that too. As a service-based business, using email marketing is another way we can serve the people who want to hear and learn from us. So if you’re on the fence about whether to get into email marketing, this episode is an excellent one to listen to.

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