Go offline with the Player FM app!
Should I change my business name?
Manage episode 278392982 series 2775684
026: Featured editor: Cecile Shanahan https://cecileshanahan.vpweb.com.au/ How much does our business name matter when marketing a business? Would you rather spend time and money on targeted marketing efforts to reach potential clients or on hoping you’ll be found in a Google search? As I discuss in this episode, I think it’s best to focus on getting the message right on your website — who you help and how you help them. This is more important than our URL or business name. In the end, referrals by word of mouth are powerful. If that’s working for you, consider whether there’s any need to put energy into overhauling your business brand and website.
71 episodes
Manage episode 278392982 series 2775684
026: Featured editor: Cecile Shanahan https://cecileshanahan.vpweb.com.au/ How much does our business name matter when marketing a business? Would you rather spend time and money on targeted marketing efforts to reach potential clients or on hoping you’ll be found in a Google search? As I discuss in this episode, I think it’s best to focus on getting the message right on your website — who you help and how you help them. This is more important than our URL or business name. In the end, referrals by word of mouth are powerful. If that’s working for you, consider whether there’s any need to put energy into overhauling your business brand and website.
71 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.