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Should I change my business name?
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Manage episode 278392982 series 2775684
026: Featured editor: Cecile Shanahan https://cecileshanahan.vpweb.com.au/ How much does our business name matter when marketing a business? Would you rather spend time and money on targeted marketing efforts to reach potential clients or on hoping you’ll be found in a Google search? As I discuss in this episode, I think it’s best to focus on getting the message right on your website — who you help and how you help them. This is more important than our URL or business name. In the end, referrals by word of mouth are powerful. If that’s working for you, consider whether there’s any need to put energy into overhauling your business brand and website.
71 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 29, 2024 15:28 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 278392982 series 2775684
026: Featured editor: Cecile Shanahan https://cecileshanahan.vpweb.com.au/ How much does our business name matter when marketing a business? Would you rather spend time and money on targeted marketing efforts to reach potential clients or on hoping you’ll be found in a Google search? As I discuss in this episode, I think it’s best to focus on getting the message right on your website — who you help and how you help them. This is more important than our URL or business name. In the end, referrals by word of mouth are powerful. If that’s working for you, consider whether there’s any need to put energy into overhauling your business brand and website.
71 episodes
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