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Maximizing Your Podcast As A Marketing Tool with Justin J. Moore
Manage episode 380278358 series 2981363
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Do you struggle with marketing your own voice and having authority in your industry?
It’s time to take advantage of podcasting! Internationally recognized singer-songwriter and Podigy Podcast CEO Justin J. Moore believes that podcasting is one of the most valuable marketing strategies for business owners and solo entrepreneurs.
He shares his insights on the importance of video in today’s podcasting landscape, building trust and credibility with your audience, and practical ideas on how to set up your podcast for success.
Rise above the noise and let your message be heard!
Tune in to this new episode of The Conscious Marketer podcast — Maximizing Your Podcast As A Marketing Tool with Justin J. Moore.
Key points covered in this episode:
00:00:00 Introduction
00:06:03 The essence of using video for podcasting. Without video, content creation becomes difficult and ineffective. Video is the only way forward for podcasters.
00:08:46 Grow your podcast in the right places. Don’t grow a YouTube channel from scratch for a podcast, as it is smaller and requires an existing audience or YouTube channel. Focus on gaining reviews and having better guests, rather than ranking videos higher.
00:12:26 Establish your authority on social media. Instagram is a good place where you can build your authority in your field. Seeing your face and continuous sharing of content from your show through reels creates and sustains audience trust.
00:14:21 Come up with podcast ideas you enjoy. Don't think too much about the people who will be there to listen. Start with what you're really interested in instead. People will be drawn to you when you keep doing something that fits with who you are.
00:22:06 Generate leads from your podcast. Unlike paid ads, podcasts can generate clients in a longer way, requiring patience. Podcasting is also a time-saving tool, saving clients money and time by not having to spend time on content creation.
Justin J. Moore is an internationally recognized singer/songwriter with a catalogue boasting 50 million streams. As a social media music influencer, he has a following of 300 thousand and an estimated 1 billion views of his videos. Justin is also the founder and CEO of Podigy Podcasts, a podcast production agency aimed at helping coaches simplify their content creation and become recognized industry leaders.
Work with Justin J. Moore: https://podigypodcasts.com
LinkedIn: https://www.linkedin.com/in/justin-moore-178a3b181
Facebook: https://www.facebook.com/JustinJMooreMusic/
Instagram: https://www.instagram.com/justinjmooremusic/
Instagram Podigy Podcasts: https://www.instagram.com/podigypodcasts/
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