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Episode 6 - The Five Essential Components That Define a Successful Content Ecosystem
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SHOW NOTES
If you want to maximise your income you’ve got to make it easy for prospects at every level to be able to enter into your sales pipeline at every potential opportunity. Any interaction with a prospect is an opportunity to get them into your pipeline. The only way to do this is have multiple layers of attraction to what you are offering.
Your content can therefore be structured in a way that supports that journey and your content must be aligned to provide the prospect maximum experience of who you are and what you can help them with.
So how do you align the content? Well I’ve structured five essential components that define a successful content ecosystem:
- Content Value Streams
- Content Portfolio
- Content Anchors
- Content Touchpoints
- Content Power Surges
I'll explain how they work together and get you started on putting this together for your consulting business.
Now selling a single core proposition these core propositions in a cold market is not easy, particularly if no one knows you.
Organising your content will help you in the long run and provide clarity of what you are offering. What content ecosystems do is enable you to maximise the interactions you have at every stage of the client sales journey. It takes effort but it will be worth it. As you progress with the connection and engaging with the prospect you make it makes it easier for the prospect to get a level of confidence and desire to do more with you.
So as a consultapreneur you’ve got to think differently and approach the market in a way that makes it easier for the prospect to engage with you, where prospects automatically come to you as the go to person and gives you the Consulting Edge.
I hope that you manage to get some real value and insight from this week’s show.
Any questions please email me on masood@theconsultingedge.co or connect with me on LinkedIn and share any of your thoughts or ideas for future topics to discuss on future episodes.
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