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Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

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Manage episode 413294076 series 2585347
Content provided by Mike Gelb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Gelb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.

We discuss:

• How did they get into Whole Foods?

• How did they also get into Walmart?

• How did their approach to retail expansion?

• How did they approach branding and positioning for Yellowbird

Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

  continue reading

367 episodes

Artwork
iconShare
 
Manage episode 413294076 series 2585347
Content provided by Mike Gelb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Gelb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.

We discuss:

• How did they get into Whole Foods?

• How did they also get into Walmart?

• How did their approach to retail expansion?

• How did they approach branding and positioning for Yellowbird

Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

  continue reading

367 episodes

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