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Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing

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Manage episode 234143583 series 2379938
Content provided by Kristina Halvorson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Halvorson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He describes how enterprises are starting (or hopefully starting) to take a more holistic approach to their content and customer experiences, moving away from the “content center of excellence” approach present in so many large organizations. He also shares some thoughts on content marketing in general—what’s working and what isn’t.

  continue reading

69 episodes

Artwork
iconShare
 
Manage episode 234143583 series 2379938
Content provided by Kristina Halvorson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Halvorson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He describes how enterprises are starting (or hopefully starting) to take a more holistic approach to their content and customer experiences, moving away from the “content center of excellence” approach present in so many large organizations. He also shares some thoughts on content marketing in general—what’s working and what isn’t.

  continue reading

69 episodes

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