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Episode 65: Erica Jorgensen - The value and impact of content work

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Content provided by Kristina Halvorson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Halvorson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of content work and provides insights and advice on documenting content patterns, collaborating with stakeholders, and leveraging data to drive business impact. She also shares her thoughts on the future of content strategy and the importance of content designers taking on leadership roles within organizations.

  continue reading

69 episodes

Artwork
iconShare
 
Manage episode 398328875 series 2379938
Content provided by Kristina Halvorson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Halvorson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of content work and provides insights and advice on documenting content patterns, collaborating with stakeholders, and leveraging data to drive business impact. She also shares her thoughts on the future of content strategy and the importance of content designers taking on leadership roles within organizations.

  continue reading

69 episodes

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