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TCF921: Tom's Take on Trust, Change, and the Digital Consumer
Manage episode 425847630 series 116720
If you are struggling to increase your sales in the current economy, then you have to change how you attract today’s digital consumers. In today’s episode, we revisit a talk given by “The Sales Lion” Marcus Sheridan at our 2022 Mile High Profit Summit. He describes a big shift taking place in the world of commerce and how contractors can adapt to this change and bring in more profit.
Episode Highlights:
[00:00] - Intro
[01:20] - The moment clients decide to buy from you
[03:35] - The department with the greatest impact on the actual sale
[06:15] - How the 2008 recession affected his company
[08:40] - Why discomfort can help us innovate and grow
[11:55] - Why you need to have people in your life who will hold you accountable
[13:50] - Listening to your customers’ questions and addressing them strategically
[20:10] - Selling in a way that no one else in your space is doing
[25:40] - The Big 5 - the five areas you need to focus your content on
[32:45] - Why pricing articles do well right away
[37:55] - The most viewed page on your website after the home page
[40:55] - How addressing problems or concerns is actually helpful
[47:20] - The importance of creating videos and which ones you should be making
[52:55] - Benefits of a seller-free sales experience and how to implement one
[1:01:05] - Example of how to implement assignment selling with the customer
[1:05:35] - How assignment selling saves you time and makes you money
== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/
Resources:
== Create an email signature: https://www.wisestamp.com/
== Check out some of Marcus’s books: https://marcussheridan.com/marcus-sheridan-books
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
938 episodes
Manage episode 425847630 series 116720
If you are struggling to increase your sales in the current economy, then you have to change how you attract today’s digital consumers. In today’s episode, we revisit a talk given by “The Sales Lion” Marcus Sheridan at our 2022 Mile High Profit Summit. He describes a big shift taking place in the world of commerce and how contractors can adapt to this change and bring in more profit.
Episode Highlights:
[00:00] - Intro
[01:20] - The moment clients decide to buy from you
[03:35] - The department with the greatest impact on the actual sale
[06:15] - How the 2008 recession affected his company
[08:40] - Why discomfort can help us innovate and grow
[11:55] - Why you need to have people in your life who will hold you accountable
[13:50] - Listening to your customers’ questions and addressing them strategically
[20:10] - Selling in a way that no one else in your space is doing
[25:40] - The Big 5 - the five areas you need to focus your content on
[32:45] - Why pricing articles do well right away
[37:55] - The most viewed page on your website after the home page
[40:55] - How addressing problems or concerns is actually helpful
[47:20] - The importance of creating videos and which ones you should be making
[52:55] - Benefits of a seller-free sales experience and how to implement one
[1:01:05] - Example of how to implement assignment selling with the customer
[1:05:35] - How assignment selling saves you time and makes you money
== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/
Resources:
== Create an email signature: https://www.wisestamp.com/
== Check out some of Marcus’s books: https://marcussheridan.com/marcus-sheridan-books
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
938 episodes
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