Inbound Marketing: How to Work Smarter Not Harder When Growing Your Business

The COPreneur Path Podcast

SEO is a thing that most COPreneurs don't fully understand. Yet, every entrepreneur and business owner on the planet seems to put SEO at the top of the list of things they think they need for their business to succeed.
SEO is important. Very important. But unless you like throwing your hard-earned cash into a dumpster fire, you better understand the strategy behind it first.
SEO is something that you can't just take lightly or assume that you will get. SEO is one of those things where you have to plan it out and then do it right. You have to spend time and effort planning your approach and then implement it in the right way.
In this episode, my guest, Michael Knorr and l will dive into some basics of what SEO ACTUALLY is and how to start optimizing your website. If you're new to SEO and want to learn more about an effective strategy for your business, stick around till the end of the show for instruction on how to get a free audit and competitor analysis.
Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/063
About Michael Knorr
I have 14+ years providing hands on strategic digital marketing consultation to rapidly scale businesses. In all of my current roles, I am an integral part of sales & marketing efforts. My scope of expertise includes: Search Advertising, Search Engine Optimization, Organic Social Media Management, Email Marketing Automation, Content Marketing, and Affiliate Marketing.
The range of clients I have managed ranges from a scale as large as providing Google Ad Management recommendations/ execution to software companies spending $37,000 a day (~13.5 million annually), to building out an entire social media marketing strategy for Fortune 500 companies, to helping to build new startup brands from the ground up on shoestring budgets.
In my consultative business development role, I help companies identify the digital marketing channels that will best help the client attain the greatest return on investment and largest market share opportunities. I also work within their budget constraints, while focusing on their vision and who they want to become. Once I have developed the high level strategy of Who, What, When, Where, Why and How the marketing campaign will operate, I then put it into the hands of marketing professionals who work with the client on day to day execution of the strategy.
That! Company has earned the acclaim of an Addy Awards and International MARCOM Award. We’re also one of Top Advertising and Florida Company to watch, according to the Orlando Business Journal. Interested to see if I can provide the strategy your business needs? Let’s talk!
Web/Social Links

• Website: https://www.thatcompany.com/
• LinkedIn: https://www.linkedin.com/in/michaeljknorr/
• Facebook: https://www.facebook.com/thatcompanycom
• Twitter: https://www.twitter.com/thatcompanycom
• Instagram: https://www.instagram.com/thatcompanycom
• YouTube: https://www.youtube.com/channel/UChWz1z3n5SIxsRqfrp3UsDA
• Email: [e-mail]

Highlights

• [00:50] Welcome to episode 63!
• [01:25] What is Search Engine Optimization (SEO)?
• [04:02] What goes into Search Engine Optimization?
• [13:27] Make sure you have the right help with your foundational SEO strategy.
• [14:36] Breacher CRM: Book More Classes and Automate Your Instructor Business (launch update)
• [19:09] The difference between inbound and outbound marketing.
• [19:44] Why it is important to have your inbound marketing foundation in place.
• [19:58] What we mean when we talk about inbound marketing.
• [22:01] And what exactly is outbound marketing?
• [23:54] Why it is key to your marketing strategy to put emphasis on inbound marketing.
• [27:13] How to connect with Mike and That! Company to get your FREE Website Audit and Competitor Analysis!

Resources Discussed/Links
https://breachercrm.com/launch - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.