The 3 Necessary Things for Any Successful Business

The COPreneur Path Podcast

There are soooo many things to focus on in your business. Where do you put your greatest energy and attention in order to see the highest impact?
Being someone who is very detail-oriented (perfectionist 😂), I have had to come to the inconvenient reality that there are a lot of things you can ignore in your business and still be successful.
Except for these three especially important, foundational things that I'm about to share with you in this episode...
Get all links, resources and show notes at https://leo2ceo.com/copreneur-path/070
About Adam Wills
I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.
As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.
Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• BreacherCRM Website: https://breachercrm.com/
• LinkedIn: https://www.linkedin.com/in/adam-wills-5b564190/
• YouTube: https://www.youtube.com/channel/UC0gADnO-FjN1I7u4btGtXJw
• Email: [e-mail]

Highlights

• [00:50] Welcome to episode 70 of the COPreneur Path Podcast!
• [02:00] Have you left a review yet? When you do it helps other COPreneurs.
• [03:12] This episode's topic: The three necessary things for any successful business.
• [03:46] Do you have the idea that an ideal business means: you talk to no one, they buy your stuff, and they come back for more?
• [05:31] The three P's: Problem market fit, Price market fit, and social Proof.
• [06:01] Problem Market Fit: Your product or service is rooted in a problem.
• [09:13] Create an empathy map to determine the external, internal, and philosophical problems of your customer.
• [11:26] There is no easier way to scale and build credibility than to understand your customer's problems.
• [11:48] Instead of talking about the features of your product or service speak to customer problems.
• [13:14] Adam's Formula: X to Y by when plus a risk reversal.
• [14:52] Price Market Fit: People must pay to pay attention.
• [15:54] Nobody ever wins in a race to the bottom, do not price yourself too cheaply.
• [16:50] Make sure your pricing is enough that it is a bit uncomfortable for your customers.
• [19:03] Social Proof: Indicates that other people have put something at stake to try your product or service and have come out on top.
• [20:36] There is a difference between reviews and testimonials.
• [21:56] Your customers are researching you online and making decisions based upon social proof.
• [25:16] Sign up for Google My Business, a few tips.
• [27:51] Peer recommendations are incredibly important.
• [32:00] None of this happens overnight, keep chipping away at it.
• [35:12] Thanks for listening! Would you be a good guest for the podcast? Or do you know anyone who would be a good fit? Let me know!

Resources Discussed/Links

• https://www.LEO2CEO.com - A resource for cops who want to start their own business.
• https://BreacherCRM.com - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.