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Content provided by Rick Holmes: CEO of Every Market Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rick Holmes: CEO of Every Market Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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14: The Wild West of Contextual Marketing w/ Alan Osetek

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Manage episode 288638735 series 2902568
Content provided by Rick Holmes: CEO of Every Market Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rick Holmes: CEO of Every Market Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win?

By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way.

Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition.

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 288638735 series 2902568
Content provided by Rick Holmes: CEO of Every Market Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rick Holmes: CEO of Every Market Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win?

By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way.

Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition.

  continue reading

51 episodes

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