138: How to Pitch Podcasts

The Cosmic Business Podcast

If you listened to Episode 137, you heard the re-air of my appearance on the Cubicle to CEO podcast with Ellen Yin. Today’s episode is a behind-the-scenes look at how that appearance came to be, how I pitched myself, and how I got a YES within 24 hours. You’ll hear a lot from me this year about how podcasting and pitching podcasts can be a marketing tool and a very effective business growth strategy. Listen up and take good notes because I’m dropping lots of helpful gems in this episode!

Show Highlights:

• Why pitching podcasts grows your audience and draws more people into your ecosystem than social media platforms
• Why a pitch to any podcast begins with detailed research to figure out who the audience is and how you can help them
• The steps to the methodology of my pitch:
• Lead your pitch with a compliment or something you can do for the podcast host.
• Offer a big idea about how you can help their audience.
• Share who you are, your point of view, and why their podcast is of interest to you.
• Be sure to include human elements in your “story.”
• Share your credentials and explain why you are the right person for their podcast. (Link your bio or website.)
• Let the podcaster know how you will promote the episode to your audience.
• Hear my actual pitch to Ellen Yin for examples of how I implemented these steps!
• The results of my pitch: an acceptance within one day, along with increased sales and new people joining my circle after the episode aired
• My challenge to you: Locate five aligned podcasts for which you think you would be a great guest and write that pitch that gets you a YES!

Resources:

Connect with Cubicle to CEO and Ellen Yin: Website, Instagram, and Cubicle to CEO podcast, and her Podcast Pitch Template

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