140: Six Keys to a Strong Message

The Cosmic Business Podcast

Nothing is more important to the success of your business than your message. Everything about your brand and your values is reflected in your marketing message. Is now the time to refine and refresh your message? Today’s show covers the six keys to crafting your strong message that will help you get more sales and have more happy customers!

Show Highlights:

• Why your message is like the train that takes your clients from “getting to know you” to buying from you
• Why your message should help your ideal client answer three questions: “Is this for me? Why are you the one to help me? How do I know this is worth the risk?”
• How your message acts as a filter to attract your ideal clients who need what you have to offer and to repel those who aren’t a good fit
• The six keys to a strong message: clear, consistent, relevant, differentiated, engaging, and valuable
• “Take these keys and use them to refine your message and connect more deeply with your ideal clients.” –Paula

Resources:

Connect with Paula

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