Qualcomm Driving On-device Generative AI to Power Intelligent Experiences at the Edge

The Counterpoint Podcast

Generative AI like ChatGPT and Google’s Bard have disrupted the industry. However, they are still limited to browser windows and smartphone apps, where the processing is done through cloud computing. That is about to change soon as Qualcomm Snapdragon-powered devices will soon be able to run on-device generative AI.

At MWC 2023, Qualcomm showcased Stable Diffusion on a Snapdragon 8 Gen 2-powered Android smartphone. The demo showed how a smartphone can generate a new image with text commands or even change the background, without connecting to the internet. Running generative AI apps directly on a device offers several advantages, including lower operational costs, better privacy, security, and reliability of working without internet connectivity.
In the latest episode of ‘The Counterpoint Podcast’, host Peter Richardson is joined by Qualcomm's Senior Vice President of Product Management Ziad Asghar to talk about on-device generative AI. The discussion covers a range of topics from day-to-day use cases to scaling issues for computing resources and working with partners and the community to unlock new generative AI experiences across the Snapdragon product line.

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