The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Marketing Masculinity
MP3•Episode home
Manage episode 258400966 series 2650001
Content provided by Church+State / Frequency Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Church+State / Frequency Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At the beginning of 2019, a razor company released an ad criticizing ‘toxic masculinity’ that dominated social media and the news for over a week. Since it aired, I’ve been thinking a lot about advertising’s place in the #MeToo era… and it’s role in promoting toxic masculinity over the years.
But here’s the thing: It’s men and boys who Gillette’s ad needed to reach… but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out?
Today, we’re exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.
12 episodes
MP3•Episode home
Manage episode 258400966 series 2650001
Content provided by Church+State / Frequency Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Church+State / Frequency Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At the beginning of 2019, a razor company released an ad criticizing ‘toxic masculinity’ that dominated social media and the news for over a week. Since it aired, I’ve been thinking a lot about advertising’s place in the #MeToo era… and it’s role in promoting toxic masculinity over the years.
But here’s the thing: It’s men and boys who Gillette’s ad needed to reach… but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out?
Today, we’re exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.
12 episodes
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