))
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Mark all (un)played โฆ
Manage series 3470142
Content provided by Samuel Phanor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samuel Phanor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness. This is what The Craft Lyfe Podcast is all about! Whether or not youโre a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
…
continue reading
19 episodes
Share
