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Packaging #5 - Consumer Behavior with Michael Solomon
Manage episode 244758950 series 2312803
Content provided by The Creative Course. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Creative Course or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon!
Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way consumers think, what they care about, and how to design packaging that grabs their attention.
You can learn more about Michael and his expertise through his website, where you can find his award-winning publications (Jordan bought “Marketers, Tear Down These Walls” and strongly recommends), as well as listen/watch speaking seminars and marketing programs.
32 episodes
Share
Manage episode 244758950 series 2312803
Content provided by The Creative Course. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Creative Course or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon!
Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way consumers think, what they care about, and how to design packaging that grabs their attention.
You can learn more about Michael and his expertise through his website, where you can find his award-winning publications (Jordan bought “Marketers, Tear Down These Walls” and strongly recommends), as well as listen/watch speaking seminars and marketing programs.
32 episodes
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Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
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continue reading
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