Ello Combats Single-Use Plastic With Style

The Creative Muscle

So many people go into creative work because they want to make something that will be noticed or make an impression. But what about the kind of creativity that's meant to blend in with our everyday life? Industrial and product design is usually a success when we barely notice the way it seamlessly flows into our lifestyle. Providing alternatives to single-use plastic, Ello creates eco-friendly glassware products that are affordable, accessible and beautiful. They partner with a non-profit called H2OpenDoors, selling their products to raise money for a solar-powered water system in Kenya that will become the foundation for a women-run social enterprise. Director of Design Glen Gilmore and Director of Social Impact/Senior Industrial Designer Micaela McCabe joined The Creative Muscle Podcast to talk about channeling your passion for social impact into meaningful work, how to vet partners, and why you should run your ideas by non-experts.