Interview: Unsexy Business - Jack Berdan

The Creative Muscle

We all want the flashy gig, the high profile project, the notable client, the award-winning work. But what about the unsexy business that fills most our time and lives? Jack Berdan came from a tribe of highly artistic friends and associates and through a series of twists and turns found himself applying the principles of creativity to jobs and spheres not traditionally thought of as glamorous or creative. Like, say, owning a chain of carwashes. This week Jack sits down with the Creative Muscle crew for a live discussion on how to show love to people through business, how to change the way you think, how to listen, and prioritizing practicing good customer service instead of just talking about it. Take a listen!