Universal Standard Brings Elevated Fashion to All Bodies

The Creative Muscle

Together with cofounder Polina Veksler, Alexandra Waldman created Universal Standard in 2015 to obliterate the dividing line of size—a style barrier which often determines who has the privilege and freedom to dress with quality and style. Starting with the premise that clothes should look and feel good on everyone, Alex and Polina set out to design a line of contemporary, elevated essentials for all women and allow a size 2 and a size 32 to shop in the same way – using style as the only filter. Available in sizes 00 to 40, Universal Standard is currently the most inclusive brand in the entire world. This week Alexandra Waldman sits down with The Creative Muscle Podcast to discuss the meaning of clothes, who pays the price for fast fashion, and the role of fearlessness in generous creativity.