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Episode 1618: The London Sessions w/Jon Hamm, CCO, Geometry
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The Real Mad Man. Jon Hamm is figuring out exactly how to change your mind. WPP decided the world needed another global activation shop. So it cobbled together three or four of its agency chains with offices and staffs and cultures from all over the world and named the new entity Geometry. Then they went out and got somebody crazy enough to pull it all together. Jon Hamm, mentor and friend, has made a career of being able to see and articulate where the business needs to move in order to add real value for clients. And he's got a big task ahead of him. Jon tells Jeff about his first year at Geometry and how the agency is mixing the science of consumer behavior with the exact moments we are most likely to change our mind. Of course we also chat about how he came up in London as a PA at RSA, started producing films, then started the digital shop Green Room and wound his way to big time agency head. Enjoy. PS - Thanks for the tea Philip.
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