Brand Marketing w/Jill Sammons

The Credit Union Leadership Podcast

Jill Sammons, Senior Vice-President, Marketing & Strategic Communications

Jill Sammons Vice President, Marketing & Brand Strategy BCU

Jill has more than 30 years of credit union marketing and business development experience, beginning in 1991 when she joined BCU. Her work currently includes putting Purpose Into Practice to drive brand value, member acquisition & product engagement, B2B2C relationship management, and improving the financial well-being of everyone BCU serves. She is recognized for her ability to manage strong cross-functional teams, communicate effectively, and positively influence others, and her commitment to empowering people to discover financial freedom is reflected in everything she does. Jill received her bachelor’s degree from the University of Illinois at Urbana-Champaign, an MBA from Lake Forest Graduate School of Management, and is a graduate of the CUES Strategic Innovation Institute through Stanford University Graduate School of Business.

On today's credit union leadership podcast, Jill shared the important power of finding your why and building an architect framework around your brand narrative to allow for the purpose to speak through the organization through how it is seen internally and externally. The promises we make, the tagline, and the mission statement all must come after we identify our authentic selves. Then we can begin the narrative of how it sounds through purpose statements, tag lines, and service promises. Everyone is a branch ambassador in this model and serves the purpose of the credit union every day.

Some other podcasts she has been spotlighted on: https://www.youtube.com/watch?v=o0fTByj2NEs

https://filene.org/blog/thinking-outside-the-box-on-healthcare-and-financial-well-being

https://businesschief.com/company-reports/bcu-leveraging-todays-tech-tomorrows-well-being

https://www.cuinsight.com/press-release/bcu-is-giving-away-up-to-20-scholarships-to-college-bound-high-school-seniors/

https://www.savvymoney.com/news-and-stories/wp-content/uploads/2020/02/BCU-Partner-Story-FINAL.pdf