Winning the Battle for Deposits l Personetics 2023

The CU Lab with NAFCU Services

With more “money in motion” in a rising rate environment, consumers have multiple choices on where to place their deposits for maximum value. Beyond simply choosing the best rate, consumers are increasingly seeking institutions that will help them better manage their day-to-day banking and deliver tailored advice. A recent survey found that 58% of consumers are likely to move their money to an institution that provides better money management capabilities. In this session, we’ll discuss how credit unions can win the Battle for Deposits by amplifying their promise of looking out for the financial well-being of their members. By leveraging advanced data and analytics, credit unions can demonstrate a deeper understanding of members’ needs and deliver personalized insights and savings tools that can help members better meet their financial goals. The Battle for Deposits is underway, and savvy credit unions are poised to grow and better meet the needs of their members.