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Electrifying Luxury: Marketing the Escalade IQ
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For 25 years, the Cadillac Escalade has dominated the luxury SUV market. Now, Cadillac is charging up for one of its boldest moves yet in the segment – the launch of the 2025 Cadillac Escalade IQ, the brand's first all-electric model of the iconic SUV. To kick off Season 2 of The Culture Lane, we talked to Donnelly Baxter, who will play a key role in positioning the highly anticipated Cadillac SUV, as the global marketing manager for the Escalade IQ.
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