Power of Culture: Driving People to Move
Manage episode 374447340 series 3492895
Episode five of The Culture Lane dives into what very well could be the key to business success in the new competitive world of automotive and mobility – culture itself. The featured guest is Marcus Collins – an award-winning marketer, a professor at Ross School of Business, and author of the book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.
26 episodes