#5 Pricing and Selling Your Art - Insights & Examples for increasing sales with special guest, Maria Brophy

The Curious Creator

In today's episode I chat with Art Expert and Author, Maria Brophy, about pricing and selling artwork. Maria shares real life stories over the last 20 years, from managing her artist husband, Drew Brophy - selling his work, licensing, as well as some examples for pricing your art. All of which can be found in her book, Art Money Success.
Even though Maria's full time job is running their gallery near Laguna Beach, California, she still finds time to help and coach other artists struggling to establish their niche, finding the right buyers and negotiating deals.
Here's a snippet of what's in store:
[00:09:00] price murals, how to price commissions, everything that you want to know about pricing your art and selling it is what is really laid out in this book. So I know that artists right now would love to at least get a few examples of how to do that, because I don't know. I, I find. Every artist is obviously different. They have their own niche and that's something else that you discuss in the book is establishing your niche, which is so very important because that will then help you to determine where to find your buyers.

[00:12:00] really it's not going to be refined until you have a lot of time into it. That's just the reality of it. So you have to look at that and then you look at the materials that you use. Some materials like gold leaf is going to add more to the cost of artwork. You look at the materials, you look at the medium, you look at the market that you're selling to. Okay. Are you selling in a coffee shop or are you selling in a luxury market or somewhere in between?

[00:14:00] I want to see artists get momentum with their sales, get comfortable with their sales. If you set a price that deep down inside you don't feel in alignment with, you're never gonna sell it. Yeah. You have to feel good about the prices you're asking. So, where do you start, number wise?.All right. So I'm going throw out some examples.
[00:20:00] That is a great course because I think not all artists when they're trying to sell, are necessarily wanting to go and sell with a gallery or have representation. You know, whatever that reason may be, they may decide that they want to try and do it on their own, with an online presence on social media or in person at fairs and things like that. And I know there's definitely an art to it.

[00:31:00] I think it's one that comes up quite a bit for pricing your art. If you're going to sell it online or within a gallery, obviously you're going to have to add to that because of the commission that's taken from the gallery themselves, but also speaking of commissions from an artist, creating and selling then for somebody else, how would you suggest setting up a commission structure as an artist? What would be your recommended process for an artist to take them through doing a commission?

[00:43:00] It's so good to know that people or artists in particular have other streams of income that they can bring in other ways that they can generate revenue from their original art. And I think licensing, even though it's been around for years for a long time, I think over the last han

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