Episode 195: Atatlanta Media Stays Focused on the Goal

The CUSP Show

Joe & Tom sit down with Co-Founder + General Manager of Atatlanta Media and Alumn of the Columbia Sports Management PRogram, ESMERALDA NEGRON, to discuss the company's focus on women's sports and elevating the players in the leagues. Who they are: We are a women’s football company devoted to elevating the sport and its players. Founded by former Sky executive with expertise in sports media rights and new ventures, Hannah Brown, along with former professional soccer player, collegiate coach and sports marketer, Esmeralda Negron, Atalanta Media is here to change the global trajectory of women’s football through a fundamental shift in media rights distribution. We will bring the sport’s greatest leagues, clubs and players into the hearts, minds and homes of millions. Website: https://www.atafootball.com/ --- The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).