Episode 98: Creating the Perfect Brand Messaging

The CUSP Show

Jeff Rosenblum, dvertising agency founder, documentary filmmaker and Amazon best seller, joins Joe and Tom to talk about branding. Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff was also the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers. Jeff talks gives tips on how to create a brand identity, how to market your company and tells the story behind his best selling book! You can follow Jeff on Twitter @JRQuestus The Facts The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson