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Navigating the Complexities of Crafting Effective Copy
Manage episode 350276009 series 3419254
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This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant turn off. The video then goes on to discuss how to craft effective ad copy, such as introducing a problem and leveraging current events. It also mentions different Facebook groups that can be helpful for aspiring copywriters. Finally, it emphasizes the importance of balancing evergreen copy with topical events in order to create effective ad copy.
IN THIS EPISODE, YOU'LL LEARN:
00:00:00 Maximizing Productivity As A Copywriter: Tips From The Customer Acquisition Show
00:06:14 The Importance Of Above The Fold Copy In Facebook Ads
00:12:08 Bypassing Policies And Using Stories For Persuasive Copywriting
00:22:35 Introducing Writing As A Career Option To Unaware Individuals
00:28:41 Finding Success With Ad Swipes
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