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What is CaAmp?
Manage episode 348071111 series 3419254
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What is Customer Acquisition Amplification, and how can you use it to scale your business?
On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how they use it to get more customers and increase their long-term value. If you're struggling to scale your business, here's something you should know: You don't need more traffic, you need more customers. Traffic is essentially useless if you cannot convert them into paying customers.
With $100 million per year in managed ad spend, Ralph and his team know a thing or two about maximizing ad budgets and getting as many ideal-fit customers as possible. Tune in to hear him share how the CaAMP framework can help you get more customers from as many channels as possible while sticking to your budget.
IN THIS EPISODE, YOU'LL LEARN:
00:00 Introduction
01:12 Tier 11's Ad Amplifier System
03:15 Breaking down the Customer Acquisition Amplification system (CaAMP)
08:30 The three types of traffic in the traffic harmonizer
11:55 What is conversion architecture?
13:34 Getting the most out of email marketing campaigns
15:08 Case study - 6x increase in ad spend and 25x increase in ROAS
18:05 How to deploy CaAMP
23:30 The deep dive research + analysis framework
26:14 How to run your research through a messaging lens
29:01 Using the customer avatar to clarify your message
32:27 How to use the Kaizen Kreative to build advertising unicorns
34:37 The "transformational story" video ad formula
36:44 Parting thoughts
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