The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
251. Investing in Brand, Affinity, and Owned Media w/ Anthony Kennada
MP3•Episode home
Manage episode 362807475 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In scaled-up business, we must always find ways to create and maintain a relational experience. In a more intimate, relational business, we’re looking for ways to scale our reach and impact.
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
More information about Anthony Kennada and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
- What are some of the main changes over the past 15 years in sales and marketing?
- How do you break through the increasing noise by building emotive experiences?
- In what ways should more companies behave like media companies?
- What are the differences between audiences, communities, and customers, and where do intersections exist?
- How do you navigate modern challenges like social media algorithms while staying aligned with business goals?
More information about Anthony Kennada and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/akennada/
- Company Website: https://www.audienceplus.com/
- Other Relevant Links: Nick Mehta on LinkedIn; American Airlines; La Grande Orange
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 episodes
MP3•Episode home
Manage episode 362807475 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In scaled-up business, we must always find ways to create and maintain a relational experience. In a more intimate, relational business, we’re looking for ways to scale our reach and impact.
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
More information about Anthony Kennada and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
- What are some of the main changes over the past 15 years in sales and marketing?
- How do you break through the increasing noise by building emotive experiences?
- In what ways should more companies behave like media companies?
- What are the differences between audiences, communities, and customers, and where do intersections exist?
- How do you navigate modern challenges like social media algorithms while staying aligned with business goals?
More information about Anthony Kennada and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/akennada/
- Company Website: https://www.audienceplus.com/
- Other Relevant Links: Nick Mehta on LinkedIn; American Airlines; La Grande Orange
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.