Artwork

Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

255. The Power of Human Connection in B2B Sales w/ Jessica Herrala

48:54
 
Share
 

Manage episode 365906724 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
No matter what spectacular tech is introduced to the world, the human race will always be connected by relationships—and without the human connection between salespeople and buyers, deals won’t get closed. Salespeople are not commodities—they are real, living, breathing manifestations of company success.


This is what today’s guest, Jessica Herrala, Head of Sales Buildots North America says. While most enter Cheif Revenue Officer roles by way of sales, Jessica previously served for many years in VP and C-level marketing and communications roles, giving her a unique perspective.

Tune in as we discuss:
  • What the role of relationships are in an increasingly digital and AI-driven world
  • How human interaction increases ROI
  • What the role of CRO is in customer experience
  • How to build a team from scratch and hire the right people
  • How to sell something people need, but don’t necessarily want

More information about Jessica Herrala and today’s topics:

  continue reading

272 episodes

Artwork
iconShare
 
Manage episode 365906724 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
No matter what spectacular tech is introduced to the world, the human race will always be connected by relationships—and without the human connection between salespeople and buyers, deals won’t get closed. Salespeople are not commodities—they are real, living, breathing manifestations of company success.


This is what today’s guest, Jessica Herrala, Head of Sales Buildots North America says. While most enter Cheif Revenue Officer roles by way of sales, Jessica previously served for many years in VP and C-level marketing and communications roles, giving her a unique perspective.

Tune in as we discuss:
  • What the role of relationships are in an increasingly digital and AI-driven world
  • How human interaction increases ROI
  • What the role of CRO is in customer experience
  • How to build a team from scratch and hire the right people
  • How to sell something people need, but don’t necessarily want

More information about Jessica Herrala and today’s topics:

  continue reading

272 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide